SWOT Analysis

A foundational strategic planning tool used to identify:

• Strengths: Internal positive attributes.
• Weaknesses: Internal negative attributes.
• Opportunities: External positive factors.
• Threats: External negative factors.

🎯 When Would I Use This?

1. Annual Leadership Offsite: Before we set our OKRs, let’s map our internal Strengths/Weaknesses against the macro external Opportunities/Threats.
2. Competitor Teardown: Let’s run a SWOT on our biggest rival to find their vulnerabilities (Weaknesses) that align with our upcoming product launch (Opportunities).
3. Marketing Campaign Prep: Is our brand equity strong enough to absorb the backlash if this edgy campaign fails?